Beyond Broadcasting – Sakala Awareness

When Yashoda first saw the audio recorder, her surprise and curiosity was not hidden. Host of the weekly radio program, Masada Kai, Yashoda is one of the thousand domestic workers of Bangalore!

It was through Stree Mahila Jagriti Samiti that domestic workers began their engagement with Radio Active as community broadcasters. With the beginning through a capacity building workshop in May 2012, Masada Kayi is now a weekly program with community RJs. The radio programme focuses on the lives of the domestic workers – their stories, experiences, issues of concern, rights and entitlements.  In addition to Stree Mahila Jagriti Samiti, domestic workers who are a part of Association for Promoting Social Action (APSA) are now active radio producers of Masada Kai.

Being true to its vision of engaging with the communities beyond broadcasting, Radio Active CR 90.4 MHz, in association with APSA organized a Sakala Awareness for more than 100 domestic workers at All India Women’s Conference Hall, Jaynagar 1st Block, Tilak Nagar between 03:00pm at 05:00pm on October 23, 2013.



Mr. Vara Prasad Reddy, Administrative Officer, and Ex-Officio Under Secretary DPAR (Administrative Reforms) addressed the gathering introducing the Sakala Campaign, its features and the Sakala helpline. He also gave an overview of the 375 departments included under Sakala and urged the women to use the services under Sakala. He also took out ample time to clear the queries of the women.

To know more about Sakala, visit

You can listen to Masada Kayi every Wednesday from 03:30pm to 04:00pm.

For more photographs from the awareness program, visit Radio Active’s FB page



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