CRCIT Testing at Radio Active CR 90.4 MHz

The Community Radio Continuous Improvement Toolkit developed by the UNESCO Chair on Community Media, University of Hyderabad, supported by The Commonwealth Educational Media Centre for Asia (CEMCA) was field tested at Radio Active CR 90.4 MHz on February 3-4, 2014. The toolkit consists of nine broad parameters, namely, content generation and programming; policies and guidelines; volunteers; technology – access and management; on-air standards of broadcast; governance; feedback and grievances; content sharing and networking; revenue generation and financial accountability.


The field testing at Radio Active CR 90.4 MHz had participants from the staff, volunteers, management committee, programme committee and members of the community. Two peers, Mr. Bharat (Radio Siddharth, Tumkur) and Ms. Chitra (Radio Universal) were also present sharing their experiences based on the parameters included in the toolkit. Mr. Ankuran Dutta, CEMCA and Mr. Ashish Sen were also present as observers.

While the toolkit was presented in English, translation in Kannada was provided by Mr. Vasuki and Ms. Ramya to initiate discussions and to ensure clarity in understanding of the parameters. The two days of field testing saw discussions and reflections by the station, and also setting of goal posts by the participants to reflect on the performance and to chart a way forward for the station.

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