Launch of Jeevana Jopana – Project Axshya Community Radio Project

Jeevana Jopana, Radio Active’s new  series on Tuberculosis care and control, debuts today, 7th October 2013 at 11.30 am. This program will be aired every Monday from 11:30 am to 12:00 pm (repeat from 08:30 to 09:00 pm).

The series is part of the fourth phase of The Axshya Community Radio Project initiated in 2010 by REACH, a Chennai-based non-profit organization. The intervention project aims to fight against TB by improving awareness and understanding of the disease, expanding awareness about locally available TB services, increasing accountability of service providers, linking patients to appropriate diagnosis and treatment, and empowering communities through innovative radio programming (http://reachtbnetwork.org/community-radio/). This phase will facilitate 10 community radio stations from across the country, including Radio Active, to air a 12-episode awareness series and to organize a minimum of four community meetings to initiate discussion on TB, and to gather feedback for the radio programme.

The first episode of the series focuses on TB in India, with highlight on issues specifically related to Bangalore. The episode, hosted by RJ Madhu and RJ Vimala, includes an interview with Dr. Nadeem Ahmed, the TB Medical Officer at KC General Hospital. The series also includes a radio serial which focuses on the various social aspects of TB such as stigma and discrimination, and the lack of initiative in its diagnosis.

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